There are three
primary project management organizational designs that have become the
foundation for how an organization is run which are the functional, matrix, and
pure project. Each structure has disadvantages and advantages, if used
correctly in the right environment, the type of a particular design can further
the completion of projects. An organizational structure can help or hinder
project success and some organizational structures can impair the ability to
deliver projects. Some organizational structures may also impede the ability to
share resources and impair the workers ability to deliver projects. However,
these project designs can still work well if the project managers understand
them correctly and when good communication exists. Choosing the correct
organizational structure for each project is imperative for the success of that
project. Organizations must compare and contrast all choices to pick the best
one suited for their particular project.
Functional type
A functional
organizational design is a structure that consists of activities such as
coordination, supervision and task allocation. Tait (2010) The organizational
structure determines how the organization performs or operates. The term
organizational structure refers to how the people in an organization are
grouped and to whom they report. One traditional way of organizing people is by
function, the functional organizational structure
groups people by typical broad business activities based on role such as marketing,
finance, human resources and production then further subdivides as necessary
which results in a vertical, hierarchical structure. The project teams are
formed within functional units and nobody is responsible for the entire
project. Leadership also occurs within functional units and it belongs to
technical experts. Burke (2000) The functional structure offers a number of
potential advantages as well as disadvantages.
Advantages
A functional
structure has several commonly-recognized advantages for the company and its
managers. Firstly, the natural division
of labor associated with the formation and maintenance of functional groups allows
the members of each group to become more specialized and productive and creates
opportunities for them to continuously learn and improve through their
interactions with other group members.
Secondly, since the members of each functional group are brought
together and linked by their common skills, education and training, it is
easier for them to supervise one another and control the activities and
behavior of all of the members of the group. Thirdly, the consistent
interaction and collaboration among group members ultimately leads to a team
orientation that makes the group more effective in tackling and completing the
projects assigned by the senior managers overseeing all of the functional
groups. Bobera (2008) There is also high efficiency and productivity since a
worker who is an expert in his functional area can perform tasks with a high
level of speed thus enhancing efficiency and productivity. The career paths
within the functional unit are clear, the employees may be highly motivated to
advance their careers which may also make them more productive. Finally, the
functional structure facilitates segregation of company assets and resources
into the areas that are most important for the company’s success and thus makes
it easier for senior management to identify, manage and control resource
deployment during a time when the company is growing rapidly and adding new
resources quickly. http://en.wikipedia.org/wiki/Functional_management
Disadvantages
While
specialized units within the functional structure often perform with a high
level of efficiency, they may have difficulty working well with other units
thus lack of team work. If a project calls for several units to work together,
units may become territorial and unwilling to cooperate with each other. In
essence, each unit may act in what it perceives to be its own best interests
instead of those of the organization as a whole. Infighting may cause projects
to fall behind schedule. Bobera (2008) Another potential disadvantage of the
functional organization structure is that it can pose a challenge for top
management to maintain control as the organization expands. As organizations
get larger and top management needs to delegate more decision-making
responsibilities to each functional area, the degree of autonomy may also
increase, making coordination of activities more difficult. http://en.wikipedia.org/wiki/Functional_management
If the company expands into new geographic areas, maintaining control of and
managing the separate functions can be even more of a challenge.
The functional structure does ultimately lead to
several serious potential problems. As the company creates more functional
groups, and each of those groups expands and develops it own unique hierarchy
and system of interaction among members of the group, the chances of
communication problems between groups increases substantially. Kezner (2006)
Not surprisingly, each functional group begins to develop its own orientation
toward how the activities of the entire company should be prioritized and these
will often conflict with the views of other departments that depend on the
group for cooperation and resources. Also as the company grows and creates new
functional groups and adds new products and services it becomes more difficult
for senior management to identify and measure the contribution that each
employee and functional group is making to the necessary activities of the
company and the pursuit of the strategic goals and objectives set by the
company leadership. These measurement problems ultimately lead to poor
decisions about the portfolio of company products and services unless steps are
taken to collect and properly evaluate all the information necessary to
determine how and where the company’s limited resources can be effectively
deployed. The expansion of the functional-based structure ultimately becomes a
burdensome distraction on senior management that diverts their attention from
important strategic issues that impact the entire company. Tait (2010)
Also specialization leads to
operational efficiencies where employees become specialists within their own
realm of expertise. The most typical problem with a functional organizational
structure is however that communication within the company can be rather rigid,
making the organization slow and inflexible. Therefore, lateral communications
between functions become very important, so that information is disseminated,
not only vertically, but also horizontally within the organization. Burke
(2000) Employees within the functional divisions of an organization tend to
perform a specialized set of tasks and this leads to operational efficiencies
within that group. However, it could also lead to a lack of communication
between the functional groups within an organization, making the organization
slow and inflexible.
Communication in organizations
with functional organizational structures can be rigid because of the
standardized ways of operation and the high degree of formalization. Bobera
(2008) This can further make the decision-making process slow and inflexible. Even
though functional units often perform with a high level of efficiency, their
level of cooperation with each other is sometimes compromised. Such groups may
have difficulty working well with each other as they may be territorial and unwilling
to cooperate. The occurrence of infighting among units may cause delays,
reduced commitment due to competing interests, and wasted time, making projects
fall behind schedule. This ultimately can bring down production levels overall,
and the company-wide employee commitment toward meeting organizational goals.
Pure project
A pure project
organization is a model of a business where project managers have total control
over the project they oversee. Galbraith (2012) In addition to that Galbraith
(2012) is of the view that pure project organization might also be termed a
task force. In the case of a "pure project," the leader of this task
force would have to be given total authority for a limited period to solve a
particular problem. The
project-based model of organizing is widespread in traditional manufacturing
industry but also employed in other industries by both public and private
organizations such as consultancy firms, marketing and film industry. It is
especially suitable for complex, innovative high-technology and high-value
new-product development and business-to-business projects in rapidly changing
environments. In pure project organization approach the structures, strategies,
resources and capabilities are organized around the needs of the project often
cutting across conventional industries and firm boundaries. The project,
therefore, is the primary business mechanism for coordination integrating the
key business functions such as manufacturing and marketing. In the pure
project-based organization no other types of organizing exists. Hobday (2000)
Advantages
In pure project organization approach project managers are usually very
high in the hierarchy having direct control over business functions, personnel
and project resources. For larger projects this way of organizing is effective
and efficient, but for smaller projects it is often expensive to operate. This
is because there is a varying need for specific resources throughout the
project and with smaller projects this variation, for example a work-load of an
individual, is harder to even out. In addition the input of human resources or
accounting department may be needed for a shorter period or part-time only.
Employing persons full-time to accomplish these tasks would be waste of resources.
Hobday (2000) and Mantel (2001)
The project manager is fully responsible and authorized for the
project. Although he has to report senior management of the home organization
about the advancement of project realization, the complete labor is allocated
to the project. As the authority is
centralized, the possibility of fast decision-making is increased. In this way,
the organization is enabled to react fast on the demands of clients or top
management.The pure project organization is structurally simple and flexible;
it enables its relatively simple application and understanding.
The project manager has full
authority over the project and team members report to one boss. Lines of
communication are therefore shortened thus decisions are made quickly and team pride,
motivation and commitment are high. http://www.scribd.com/doc/27605941/Pure-Project-Organization
Disadvantages
A problem in project-based organizing is that it may lead to limited
technological depth of the project. This is a result of few employed
specialists who may lack a certain expertise or specific knowledge which would
be needed to complete a task. In situations like this it may be necessary to
hire a consultant outside the project. Another drawback is the so called
“projectities”, the typical project related challenges, which appear especially
in long-lasting projects. People assigned to a specific project tend to get
strongly attached to it, fear the day the project is ending, and thus may slow
down the pace of working. Eventually "projectities" may lead to a
situation where the control is lost, systems vary from project to another, and
the project begins to take on a life of its own. Hobday (2000) and Mantel (2001)
This type
of the organizational structure has a tendency to support the holistic approach
to the project. Mantel (2001) The tendency of focusing and optimization of
project segments, relating to the whole project, can often result in technical
errors in the project. Intial operating costs
may be high considerable time before
projects completed. Also a sense of competition develops between various
project teams and project team members may not have long term commitment. This
type of project design might also lead to duplication
of resources and organizational goals and policies are ignored. This type of design may lack new technology
transfer due to weakened functional divisions.Hobday (2000)
Matrix type
The matrix
project attempts to blend properties of functional and pure project structure. The
matrix project design superimposes a horizontal set of divisions and reporting
relationships onto a hierarchical functional structure. Field and Keller (1998) Matrix project organization was formed in attempt to capture the
advantages and tackle the disadvantages related to the approaches of pure
project and functionally organized project. It is a combination of these two
approaches, where pure project is superimposed to a functionally organized
system. Project manager reports to program manager who is responsible for
coordinating the activities of specific or all projects, as well as balancing
time, cost and performance between a bunch of projects run simultaneously
within the parent organization. Mantel (2001) In this type of organizing two
distinct levels of responsibility exists. The vertical functional hierarchy
consisting of departments such as manufacturing and finance exists alongside
with the horizontal structures formed by the projects that overlay the
functional departments. These projects have some access to functional
departments’ resources. Project manager controls when and what the team members
do while the head of the functional group controls who is assigned to the
project and which technology is the most appropriate to be used. Mantel (2001)
Advantages
The
matrix structure also has significant advantages that make it valuable for
companies to use. The matrix structure improves upon the “silo” critique of
functional management in that it diminishes the vertical structure of
functional and creates a more horizontal structure which allows the spread of
information across task boundaries to happen much quicker. http://en.wiktionary.org/wiki/matrix Moreover
matrix structure allows for specialization that can increase depth of knowledge
and allows individuals to be chosen according to project needs. This
correlation between individuals and project needs is what produces the concept
of maximizing strengths and minimizing weaknesses.
The
main advantage of the matrix based organization is the efficient allocation of
all resources, especially scarce specialty skills that cannot be fully utilized
by only one project. For instance, monitoring and evaluation specialists may
not be utilized full-time on a project but can be fully leveraged by working on
multiple projects. The matrix based organization is also the most flexible when
dealing with changing programmatic needs and priorities. http://en.wiktionary.org/wiki/matrixAdditional
advantages to matrix management are: it allows team members to share information
more readily across the unit boundaries, allows for specialization that can
increase depth of knowledge and allow professional development and career
progression to be managed. It is easier for a program unit manager to loan an
employee to another manager without making the change permanent. It is
therefore easier to accomplish work objectives in an environment when task
loads are shifting rapidly between programmatic units. Field and Keller (1998)
A
matrix organization handles number of projects simultaneously. As the approach is
project oriented, details of the resources required are calculated accurately.
Resources are transferable from one project to another. The matrix design helps
self development and growth since it exposes the employees to job rotation and
to complex situation and challenges. In
a matrix organizational structure, the project team can accommodate project
changes rapidly and with excellent integration into the overall work. If the
changes require revisions in design or in completed work, the project manager
can make the appropriate decisions with his team based on his proximity to the
work and their advice. If the changes include revised manpower, the matrix
organization lets the project manager send people who are no longer required
back to their home departments while adding to the team new people with
corresponding expertise or capabilities matching the changes. This matrix
organization flexibility helps produce excellent project outcomes. Barlett and
Ghoshal (2010)
Disadvantages
For the most part, matrix organization structure tends to avoid the
disadvantages of pure project and functional project, but there are unique
problems related to the project matrix organization mainly arising from the
split authority and the tension arising at the interfaces of the two competing
ways of organizing. Individual specialists have two superiors, often leading to
a situation where project manager decides on the tasks undertaken by the
specialist, but the reporting is done for the functional manager who evaluates
the performance, promotion and salary of the specialist. Consequently, project
workers often face conflicting orders and demands on time and activities.
Adding to the conflict is the difficulty that the project manager is in charge
of the project and its administration, but the functional manager is often
higher in organizational hierarchy controlling the technological decisions.
http://en.wikipedia.org/wiki/Organizational_structure
Although the matrix project organization allows flexibility through
coordination of all projects, balancing the resources between various projects
is a tough work often resulting in political infighting among project managers
who instead of viewing the overall benefits of the parent company focus on the
benefits of their individual projects. In addition conflicts within the project
teams seem to be more common in matrix project organizations. They are mainly
caused by the split authority and lack of the clear single point of
responsibility, but also appear to be inherent in the transdisciplinary teams.
Sherperd (2007) Team members often work part-time for the project, have
different functional homes, and other commitments therefore being more commitment
to the functional home than to the project. Mantel (2001)
The
matrix structure is difficult to manage and internal operations are complicated.
This is due to horizontal and vertical lines of authority. The rule and
procedures are not followed uniformly in all departments therefore it becomes
difficult to manage. It also creates communication gap, there is communication
gap between project manager and functional manager as a result this may lead to
confusion. The matrix design also has some complexities in the internal
operation and too much shifting of staff from one project to another creates
more complications.The problem with this
structure is the negative effects of dual authority similar to that of project
organisation. The functional managers may lose some of their authority because
product managers are given the budgets to purchase internal resources. In a
matrix organisation, the product or business group managers and functional
managers have somewhat equal power and this causes a very high possibility of
conflict and frustration. http://en.wiktionary.org/wiki/matrix
Once an
organization finds its organization structure, it will help put them on the
road to success. There are three primary project management organizational
structures to choose from, which include: functional, matrix, and pure project.
Every organizational structure has advantages as well as disadvantages, but
choosing the correct structure can help implement a successful project. This is
why it is so important to compare and contrast these organizational structures
and choosing the correct one to meet all your company’s needs and wants,
because choosing the wrong one could end in failure of the project. The
functional organization structure is the most common type of project management
organizational structure. It works best in small organizations where all the
sections are geographically close together and provide a small number of goods
and services.The matrix structure is for “project-driven” companies such as
construction. It is a combination of both functional and pure projects
structures and each team member has two bosses the project manager and
functional manager. An organization that has a fewer number of projects but they
have a longer duration of time, that is when the pure project is used. After
these project management organization structures are compared and a company
figures out which structure would be the best method to manage a project team.
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